Over the next decade UH is planning on owning and managing a portfolio of mixed-income rental units that are 66% below-market rental units and 33% AMR (average market rate) units. UH’s plans include a diversified pathway to expansion allowing for new builds, acquisitions of existing housing, and retrofit/adaptive reuse of existing space.
In addition to managing our own portfolio of housing, UH is working towards having the in-house capacity to offer management services to property owners who seek to simplify management of their assets.
Each project in the pipeline is based on a collaboration and/or partnership with another sector. This can include municipalities, non-profit organizations, faith communities, and businesses. Clearly, to build non-market rental housing, there needs to be a pooling of expertise and resources to make the project’s financial component work.
Finally, UH will leverage community interest in addressing the housing crisis by offering opportunities for the public to participate in the financing of projects through capital campaign donations and the holding of community bonds. While community bonds have been used successfully in other jurisdictions, they are relatively new in Ontario.
Tapestry Community Capital – Tapestry Capital has been engaged to facilitate the issuing of community bonds by UH. Their experience and expert advice are key to the successful creation of the bond program and launch of our first housing project.
United Housing is Perth-Huron’s first non-profit housing organization dedicated to creating and sustaining mixed-income rental units.
Why United Way?
United Way has always worked to create innovative solutions to challenges our communities face, and United Housing is part of that tradition. Currently, there isn’t a local non-profit organization dedicated to developing, building, and managing mixed use rental housing in the community. United Housing’s goal is to support and build on existing work being done by the City of Stratford and the County of Huron, further increasing the amount of available housing stock. It’s a local solution to the very real issue of housing affordability we face across Perth-Huron.
Mission
Build better communities by developing, creating, constructing, and managing mixed income housing in Perth and Huron.
Vision
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By 2030 United Housing is an established and sustainable non-profit housing developer in Perth-Huron.
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By 2050 everyone in Perth-Huron lives in housing suitable and affordable to their needs.
United Housing Board of Directors and Staff
Board of Directors
Dan Mathieson – Chair
• Mayor of Stratford (former)
• Stratford Perth Community Foundation (Board)
Cyrille Fopoussi – Vice Chair and Treasurer
• Leis Pet (CFO)
• United Way Perth-Huron (Board member)
Linda Axford
• Retired community planning professional; McMaster University, Niagara Region, Halton Region, Private Sector
Henry Boot
• Agricultural specialist
• United Way Perth-Huron (Board member)
John Marshall
• John Marshall & Associates (President)
• Huron County Economic Development (Board Chair – former)
Staff
Kathy Vassilakos, Director, United Housing
519-271-7730 x237 │ kvassilakos@perthhuron.unitedway.ca
Rebecca Scott, Manager, Resource Development United Housing
519-271-7730 x229 │ rscott@perthhuron.unitedway.ca
Elizabeth Gaffney, Project Manager, United Housing
519-271-7730 233 │ egaffney@perthhuron.unitedway.ca
Michelle Millar, Manager, Resource Development, Huron County, United Housing
519-440-6137 │ mmillar@perthhuron.unitedway.ca
Leonard Stannard, Property Manager, United Housing
519-271-7730 x239 │ lstannard@perthhuron.unitedway.ca
United Way Perth-Huron staff on behalf of United Housing
Ryan Erb, Executive Director (United Way Perth-Huron & United Housing, Secretary of United Housing Board)
519-271-7730 x222 │ rerb@perthhuron.unitedway.ca
Susan Faber, Director, Resource Development & Communications
519-271-7730 x232 │ sfaber@perthhuron.unitedway.ca
Randy Schwartzentruber, Interim Director, Finance
519-271-7730 224 │ rschwartzentruber@perthhuron.unitedway.ca
Sonya Heyen, Sr. Manager, Resource Development & Communications
519-271-7730 x223 │ sheyen@perthhuron.unitedway.ca
Chad Alberico, Manager, Communications
519-271-7730 x226 │ calberico@perthhuron.unitedway.ca
Ekansh Saxena, Specialist, Finance
519-271-7730 x238 │ esaxena@perthhuron.unitedway.ca
Strategic Plan
FAQ
I keep hearing about the housing crisis in Toronto, Kitchener-Waterloo, and London. What does that have to do with Perth-Huron?
In mid-September of 2024, the Social Research & Planning Council (SRPC) shared their Speak Up for Housing campaign: perthhuron.unitedway.ca/speakupforhousing. Included are stories from across our region illustrating the scale of the crisis locally. For example, both rental rates and the cost of purchasing housing have increased by about 100% since 2018. The Social Research & Planning Council has produced an infographic putting numbers to the stories: 2024 Housing Unaffordability Fact Sheet.pdf.
Who will live in the units?
People with diverse backgrounds and income levels. Mixed Income Housing covers a range of residents:
- Some units will be offered at market rates.
- Some units will be targeted to people living and working nearby.
- Some units will be available to people who may currently be without stable housing, seniors, and women and their children escaping intimate partner violence.
Why United Way?
A feasibility study identified the need for a non-profit housing provider in Perth-Huron focused on the rental market. Several regional agencies were approached but none had the capacity to expand. United Way Perth-Huron (UWPH) has a history of incubating successful community organizations and has the capacity to take on the challenge. Launching and sustaining United Housing aligns with UWPH principles for community impact.
What if the people are not from ‘here’?
The homelessness and housing affordability crisis is in every community. The people we intend to help are living here and are from here.
How will UH help our community?
United Housing has the primary goal of addressing homelessness and affordability for a broad range of people. In addition to addressing the homelessness crisis, United Housing can help with
other challenges. For example, businesses and public institutions are struggling to attract employees, including the healthcare, tourism, and service industries. Having affordable housing available will attract people to the area and help alleviate the challenges that come from not having enough staff. United Housing projects will also support infill intensification and downtown revitalization which are important for environmentally sound development that is mindful of the limited supply of agricultural land.
Why isn’t the government paying for this?
Government investments in housing will only take us so far. The housing crisis is decades in the making and even when governments were engaged in building community/non-market/below-market housing units there was a significant role for co-ops and not-for-profits. United Housing will access grants and support when available, but addressing the crisis requires everyone’s help.
What kind of housing are you building?
The United Housing Strategic Plan outlines the types of projects we will pursue: United Housing STRATEGIC PLAN.pdf.
In general:
- Rental
- Below-market (67%) and market (33%)
- Bachelor to 3-bedroom
- Apartment, townhouse, etc.
Where is the money coming from for these housing projects?
The Capital Stacks (how to pay for renovations and construction) for our projects may include funding from:
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- Capital Campaign donations
- United Housing Community Bonds
- Government and foundation grants
- Canada Mortgage & Housing Corporation (CMHC); loans and grants
- Traditional financing; loans, mortgages
- Other: subsidies, fee waivers, in-kind donations of materials and services, etc.
I get that United Way is building housing, but what are you doing for people who are currently experiencing homelessness?
Provincial housing and homelessness programs, including emergency shelter systems, are administered through municipal service managers. Addressing homelessness is complex and requires many government agencies working together via service managers as well as through several provincial ministries. UWPH supports the work of our government and service agency partners to help support those struggling to meet their basic needs (Urgent Needs Fund) and access the services they need to find housing (Connection Centres, funding outreach and support staff, etc.). Shelter systems, emergency funds, and Connection Centres can only go so far in addressing the homelessness crisis. The ultimate goal should be everyone finding suitable housing that meets their needs.
What is the difference between supportive and supported/affordable housing?
Supportive housing and transitional housing are program-based housing models providing services to individuals that help them manage challenges impacting their ability to attain and retain housing. United Housing’s mandate is to create affordable, income-based housing. Some tenants may have supports in place, however these will be provided by community partners.
MYTH - People choose to be homeless.
FACT - Many factors contribute to a person’s experience of homelessness. People often experience homelessness when all options have been exhausted and/or they are dealing with circumstances making it difficult to maintain housing. Obstacles include housing costs beyond income (part-time/minimum wage), coping with mental health challenges, or living with addictions.
MYTH - People experiencing homelessness should ‘just get a job’.
FACT - It is difficult to find a job while experiencing homelessness. Lack of access to a phone, computer, fixed address, and transportation make it difficult to reach out to employers. Regular access to showers is also a huge challenge. It is also important to recognize there are many employed people experiencing homelessness because they earn minimum wage and/or only work part-time, making housing an impossibility.
MYTH - People who experience homelessness are addicts.
FACT - Just like the general population, only a percentage of those experiencing homelessness deal with addictions. People experiencing homelessness may deal with other issues related to their experiences of homelessness including trauma and mental health challenges.
MYTH - There are already adequate supports for those experiencing homelessness.
FACT - Many supports are focused on emergency services such as shelters and food banks. For individuals to move beyond the cycle of poverty, there needs to be a focus on the bigger picture of affordable housing and an extended support system to help ensure successful tenancy.
MYTH - Property values will go down if we let affordable housing into our neighbourhoods.
FACT - Housing prices remain high and there is no evidence to support this myth. Of 26 studies that examined this idea, 25 found no effect on housing values and the remaining study was inconclusive. Neighbours can be difficult or easy to live with and usually a new tenant with supports in place will prove to be the latter.
MYTH - People experiencing homelessness are lazy.
FACT - To survive, many people experiencing homelessness are constantly searching for the basic necessities of life such as food, shelter, and a source of income. Just surviving can take a good portion of their day, leaving little time for laziness.
History
Learn how United Housing (formerly the Community Renewal Company) began
The Community Renewal Company was created as our region’s first entrepreneurial not-for-profit affordable housing provider. The CRC was created to build and operate housing for a wide range of people including those experiencing homelessness, those with lower incomes, and those able to pay market rates, creating sustainable developments where people of all backgrounds live together.
Unlike other non-profit organizations that depend largely on a mix of grants, government contracts for service and/or donations, the revenue sources of the CRC will generally include a significant amount of revenue earned through business activities and social investment, which is then utilized for its mission and mandate.

Board of Directors and Staff
Strategic Plan
FAQ
History
